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This web page had the following in the homepage, "Summit Roofguard are the largest installer of replacement Fascias, Soffits, Guttering and Cladding in Birmingham and the Midlands." Our analyzers saw that the web site stated " The secret to our success is specialising in one area where we are the best rather than make the mistake that is all too common these days of continually diversifying into other areas." The Website also said " We only fit Fascias Soffits and Guttering and this enables us to provide a service that is second to none. We use only the best materials as you would expect. Over the years we have entered." The website's header had summit roofguard as the most important optimized keyword. It is followed by double, glazing, and windows which isn't as ranked as highly as summit roofguard. The next words keithje.coffeecup.com uses is double glazing windows. birmingham was included and could not be understood by search parsers.