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This web page had the following in the homepage, "Free Joint Venture Accounting software, Joint Venture Billing, Joint Interest Billing JIB, Cash Call and Revenue Distribution for Oil and Gas accounting, Mining Accounting, Timber Accounting, Construction Accounting, Renewal energy Accounting and other joint ventures." Our analyzers saw that the web site stated " Joint Venture Accounting Made Easy." The Website also said " Bull; Easily Generate Cash Calls. Bull; Automate Joint Interest Billings. Bull; Easily Prepare Revenue Statements. Bull; Automate Joint Venture Accounting. Bull; Free Express Edition." The website's header had joint venture accounting as the most important optimized keyword. It is followed by joint venture billing, joint interest billing, and oil and gas accounting which isn't as ranked as highly as joint venture accounting. The next words venturemgr.coffeecup.com uses is free billing software. cash call was included and could not be understood by search parsers.